We sat down with ŻfinMalta to discuss and outline the key aims and objectives for the new website. We identified that the website would have three core roles: to promote and sell tickets for upcoming shows, to entice producers to book the company to perform abroad, and to offer useful resources to individuals within the local dance and performing arts scene. With all this in mind, we set about creating a series of wireframes using our mobile-first methodology to ensure optimum ease of user journey and easy access to online resources.

We focused on producing a design that encapsulated the minimalist, contemporary look ŻfinMalta were aiming for. Combining stark whites with blacks and bright pops of lemon yellow created a minimalistic layout that was immediately eye-catching and served as the perfect backdrop for the company’s beautiful photography, really allowing the images to shine.

From ticket sales and agent booking forms, the site needed to address ŻfinMalta’s various business needs. We included plenty of functionality throughout the site for users to get in touch with the troupe.

We also integrated a blog section into the site build. This created a space for the ŻfinMalta team to share behind-the-scenes updates on upcoming shows and exclusive interviews with collaborators and industry experts.