Yellow wanted to launch a phone and tablet app that offers users one-touch access to tons of information relating to local businesses. Through the app, users would be able to search for businesses on the go, add traders to their favourites, and share contacts with friends. After meeting with the client to set out their objectives, we set about building a robust API system that gives customers a seamless platform experience, allowing them to sift through a wide range of business options in seconds. Yellow is also known for its bold and idiosyncratic brand look. We took the time to understand their brand guidelines to best adapt their branding through the design of the app.

Since launching, the Yellow app has fast become the go-to business directory app in Malta, enjoying over 70,000 downloads across Android and MacOS devices. Great care was taken to create an intuitive experience that guides users through thousands of options, allowing them to find the info their looking for with minimal delays and interruptions. This was achieved through countless hours of testing and tweaking, working hand in hand with the client to understand how they envisioned the app functioning.

We created a comprehensive search functionality that also accommodates ratings, reviews, and bookings. Another key feature was to integrate GPS functionality, allowing users to search for nearby businesses as well as get directions and routing options based on their current location.