Sitting down with the Cavalieri team, we began by discussing their brand and the key USPs that set them apart in the local hospitality scene. We immediately felt that the website itself should possess a touch of artistic flair coupled with the hotel’s signature style that oozes urban sophistication. We were then able to start building wireframes that best showcased the hotel to attract its target audience. As with any hotel, we understood that the primary function of the website was to secure bookings. We integrated a Busy Rooms engine into the site build, which is widely regarded as an industry leading solution. This provided Cavalieri with a branded and scalable cloud-​based Central Reservation System that is easy to manage and optimise with dynamic pricing strategies.

The finalised website is a streamlined, clean, and engaging site, which is customer-friendly and easy to navigate. We maintained, bold mature colours of urban greys and crimson reds to promote a sense of brand identity. We also made sure to give the photography and videography plenty of space to shine and capture the imagination of potential guests. All the hotel’s rooms, facilities, and dining outlets are given due prominence with dedicated pages designed to enhance the site’s SEO based on select keywords. A clear Book Now call to action remains hovering at the top of every page, enticing guests to make their reservations. The booking process itself is simple, intuitive, and fast, designed to get guests securely booked at the hotel in a minimal amount of clicks.