Connecting with people lies at the core of what PsyPotential does. They work with people and organisations by providing opportunities for deep personal and professional growth through psychology. We re-branded PsyPotential around the notion of connection, both on a client level and a psychological one. We designed a custom icon that symbolises a neurological connection within the brain and connected it to “Psy” to further emphasise its connection to psychology. We then applied their new identity to the re-design and development of their website where we made sure that the new responsive website worked seamlessly on all platforms creating a simple and practical user experience.