Working on something we care about is rewarding, especially if it aligns with a purpose close to our hearts. Action for Breast Cancer Foundation is a voluntary organisation that works towards strengthening everyone’s awareness on the danger of cancer and its repercussions on themselves and their loved ones. For this reason, the website needed to be designed and built around the user, with an undertone of empathy and a feeling of hope. We opted for a toned down colour palette to compliment the vibrant pink used in the logo. The design was kept simple and clean, allowing the user navigate easily and to focus on the information they needed. We also made sure that the website worked seamlessly on all platforms creating a simple and informative user experience.